PLM Primer: The Enterprise Portfolio's Newest Imperative

Looking for ways to wring additional costs from your business operations? Then look no further than product lifecycle management to streamline production processes, improve design and retain customers.


In a global economy defined by intense competition, ever-changing consumer preferences and financial fluctuation, nobody accepts the status quo as a permanent condition. Cost, quality, margin and market-share have been constant concerns for many corporate leaders, causing them to rivet their attention on operational issues. The most common response has been for corporations to deploy various IT software initiatives, including enterprise resource planning (ERP), supply chain management (SCM) and customer relationship management (CRM) solutions.

However, companies are finding it increasingly difficult to wring additional surplus cost from their business operations. Many companies are therefore looking for new ways to increase their top-line revenues, which requires them to meet customer expectations for better quality and captivating features while charging premium pricing for their product offerings. Just as important, companies want to target their highest revenue-related priorities first

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