About the Author: Bruce Mason, is an 18-year veteran of Budco, a marketing services and distribution company headquartered in Highland Park, Mich., just outside of Detroit. He has worked with clients as diverse as Allied Domecq Spirits, DaimlerChrysler Corp., Disney, Ford Motor Co., Johnson & Johnson, and TAP Pharmaceutical, helping them reduce costs, generate revenue and enhance loyalty by applying creative, strategic approaches to their logistics processes.