Supply Chain Strategies to Manage Volatile Demand

As companies transition themselves to become more demand-driven, ability to handle volatile demand becomes even more of a critical necessity


In conclusion, while demand volatility is a reality faced by companies across many industries, by employing the right supply chain strategies companies can efficiently handle volatile demand. Key supply chain strategies required to manage volatile demand are outlined in this article. All strategies outlined here may not apply to all companies — selection of the right strategies to adopt would vary. Adoption of the strategies should be based on a careful consideration of supply chain attributes, supply chain costs, competitive considerations and implementation costs.

About the Author: Rajesh Gangadharan is CEO and Principal Consultant at Celuro Inc., a supply chain consulting company. He is a veteran supply chain consultant, having worked with several Global 500 companies across multiple industries such as 3M, HP, Toshiba, International Paper, Intel, Akzo Nobel, TOTAL and the U.S. Navy. He has successfully assisted companies to transition their supply chains through supply chain strategy, process and technology projects. He can be reached via email at rajesh@celuro.com.

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