Evolving Customer Expectations: The Retailer's Dilemma

Multi-channel is not enough as savvy consumers look for a cross-channel experience


About the Authors: Jim Bengier is global executive for retail industry marketing at Sterling Commerce. A seasoned retail supply chain executive, Bengier has over 25 years of experience within the apparel, footwear, and electronics categories, and he has expertise in forecasting, location management, developing inventory improvement metrics and processes, business optimization strategies and merchandise system implementations. He can be reached at jim_bengier@stercomm.com. John Stelzer is director of retail industry marketing at Sterling Commerce. His work with retail industry leaders, associations, standards bodies and industry councils has placed him at the forefront of nearly every major industry initiative in the last 23 years, and he pioneered many of the standards used by companies today to drive operational efficiency and accelerate supply chain execution. He can be reached at john_stelzer@stercomm.com. More information at www.sterlingcommerce.com.

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