Unlocking B2B's True Potential

Facing integration hurdles in your e-business efforts? Close the gap between your e-business strategy and B2B realities


The Need for True Business Connections

In order to address and improve e-business practices within the enterprise, companies need to charter projects to address broader issues related to B2B integration. Specifically, if IT is responsible for e-business, it needs to take responsibility for integrated relationships within the supply and demand chains. In order to do this, IT could, for example, utilize on-demand integration services that provide both technology and capabilities to manage and operate both ends of the exchange to unlock the true potential of B2B.

IT is ultimately responsible for B2B integration deployment and ongoing operations within most enterprises. By implementing processes and technologies to enable deeper integration with customers and suppliers, IT can close the gap between e-business strategy and execution, thereby helping their companies increase revenue and develop a competitive advantage.

About the Author: Robert Pease is vice president of marketing for Hubspan, a B2B integration services provider. For more information, visit www.hubspan.com.

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