Demand Management: Don't Look Back
Companies can longer afford to "plan the customer" and must look to processes, supported by appropriate tools, for more collaborative and integrated demand-supply planning
About the Author: Trevor Miles is director of product marketing at Kinaxis and is responsible for identifying market trends and translating these into high-level functional requirements for the company. Prior to joining Kinaxis, Miles worked for i2 Technologies, where he worked with global industry leaders such as Continental, Volkswagen, Nokia, and Thomson. Previous to i2, Miles worked for Coopers & Lybrand performing several studies in supply chain reengineering for companies such a Levi's, Burmah Oil, TNT Logistics, AGA Gas, and Schneider Electric among others. For more information on Kinaxis, go to www.kinaxis.com.
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