An Analytical Approach to Print Procurement

Marketing has always proven to be a challenging category to address in a broad based spend management effort. Budget owners are typically resistant to change and even to establishing guidelines for how marketing funds are spent. Add to this the difficulty in comparing relative "intangibles" — such as quantifying the value of creative services — and it becomes clear why spend management organizations tend to focus their procurement tools only on small subsets of their total marketing expenditures...

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