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Supply & Demand Chain Executive

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SDCE is the only magazine in our industry covering the entire global supply chain that focuses on ROI, professional development and change management, all in a solutions-based format. Our 54,585* C-level and line-of-business executive subscribers rely on our mission-critical editorial to solve their supply chain challenges.

Highest Number of Executives

With a qualified circulation of 54,585* subscribers, 63,612*** monthly website page views, and 51,285*** eNewslettter recipient of our twice weekly enewsletters include C-level executives, vice presidents and line-of-business leaders including those at Fortune 1000, Global 2000, midsize and small enterprises.** In fact, we reach the highest number of corporate executives of any supply chain magazine. These are the supply chain technology leaders that select solutions andservice providers and sign the checks- and these are your potential clients.

Mission-critical Editorial

We deliver mission-critical editorial to executives actively searching for solutions to their supply chain challenges. Supply & Demand Chain Executive is the executive’s user manual for successful supply chain transformation. Our hard-hitting analyses, viewpoints and unbiased case studies steer executives and supply management professionals through the complicated world of supply chain enablement. And we are the only magazine and website in our industry covering the entire global supply chain that focuses on ROI, professional development and change management, all in a solutions-based format. Our readers rely on our mission-critical editorial to solve their supply chain challenges.

High-impact Marketing Channel

Advertising in Supply & Demand Chain Executive raises your profile with executive decision-makers and can be the first step on the road to a sale. Looking for leads? Trying to drive greater traffic to your Website? In a recent survey**, almost 50% of our readers said that an ad in Supply & Demand Chain Executive had prompted them to seek more information from the advertiser’s website. And, more than three quarters (85%) had requested information, discussed an ad with a colleague, bought or recommended the purchase from seeing the advertiser in the magazine. These are the leads that you need to start the sales process and close the deal. Opportunities include, but are not limited to, whitepapers, case studies, leadgeneration programs and advertising via our digital channels.

The Bottom Line

Since 2000, our readers have turned to us to gain a competitive advantage. Supply & Demand Chain Executive can be your competitive advantage in reaching these key executives. Supply & Demand Chain Executive offers advertisers the unique opportunity to get in front of senior decision-makers who are actively seeking solutions to enable their supply and demand chains –and who have the money to spend on these projects. Our unparalleled editorial is focused on giving these executives the information they need to ensure ROI on their investment in supply chain technologies. And our exclusive access to the Executive Suite ensures your ROI on advertising in Supply & Demand Chain Executive. There are numerous vehicles to help you reach thes high-powered decision makers. You can do it through our print magazines, our website, our newsletter, white papers, case studies, lead-generation programs, and more.

* June 2012 BPA Statement
** Source:SDCE Reader Survey, May 2012
*** Source: Publisher’s own Data

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BPA Statement

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Editorial Calendar

2013 Editorial Calendar

2013 EDITORIAL CALENDAR - PRINT
MARCH Ad Close: 2/08/13 Artwork Due: 2/14/13
Features	Pros to Know: Honoring supply and demand chain's best and brightest Special Supplement: Global Enabled Supply Chain Map 25.0
Industry Focus	Chemicals
Global Focus	Trade Finance: Latest trends in global supply chain finance
Professional Development	Membership Benefits: Getting the most out of your membership in professional organizations
ROI Case Studies & Best Practices	• Demand Planning • Free Trade Agreements (FTA)
Bonus Distribution based on 2012 schedule	• SCOPE East • Aberdeen Supply Chain Management Summit • Sales &Operation Planning • ARC Advisory Group Forum
SPECIAL APRIL Ad Close: 3/11/13 Artwork Due: 3/14/13
Features	Exclusive Focus: Reshoring: Is it time to come home?
Industry Focus	Many companies are shifting their operations back to the U.S. because offshoring has hindered their ability to rapidly deliver goods, maintain low inventories, uphold competitive costs and meet demand for rapid adjustments to unique products. Should you? This special edition of Supply & Demand Chain Executive examines both sides of the issue and its effect on the supply chain.
Global Focus
Professional Development
ROI Case Studies & Best Practices
Bonus Distribution based on 2012 schedule	• CIO Retail Summit • Supply Chain Senate • The Logistics and Supply Chain Forum
JUNE Ad Close: 5/02/13 Artwork Due: 5/7/13
Features	Supply & Demand Chain Executive 100: Highlighting companies that stand out with their solutions and services
Industry Focus	Wholesale / Distribution
Global Focus	Shipping from International Ports
Professional Development	Next-gen Execs: Dealing with generational change in the ranks of supply chain executives
ROI Case Studies & Best Practices	• Food & Beverage (F&B)
Bonus Distribution based on 2012 schedule	• SCOPE West • Supply Chain World North America • CIO Retail Summit
SEPTEMBER Ad Close: 8/1/13 Artwork Due: 8/06/13
Features	The Most Dangerous Supply Chain: Running a supply chain in global “hot spots” The Slow Supply Chain: Can a “slower” supply chain be profitable- or even manageable- even if it is “greener”? Special Supplement: Global Enabled Supply & Demand Chain Map 26.0
Industry Focus	Food
Global Focus	Commodities Hotspots
Professional Development	Continuous Personal Improvement: Staff development strategies that work in the supply chain function
ROI Case Studies & Best Practices	• Logistics • S&OP
Bonus Distribution based on 2012 schedule	• International Trade Compliance Conference • Supply Chain Senate • ITAR Boot Camp • CSCMP
DECEMBER Ad Close: 10/28/13 Artwork Due: 10/31/13
Features	Green Supply Chain Awards: Recognizing small, mid-size and large enterprises that have leveraged technology to drive “green” improvements in their supply chains Delivering on the Holidays: Preparing the supply chain for the 2013 holiday season
Industry Focus	CPG
Global Focus	Global Outsourcing: Is the trend over?
Professional Development	Mentoring: Forming relationships between seasoned veterans and supply chain newcomers
ROI Case Studies & Best Practices	• ERP • Retail
Bonus Distribution based on 2012 schedule	• Supply Chain and Logistics Summit, North America • The Logistics and Supply Chain Forum • CPO Exchange
2013 EDITORIAL CALENDAR - ONLINE EXCLUSIVES
JANUARY
Features	S&OP Update: Leveraging best practices for successful sales and operations planning Building BI Competency: Leveraging business intelligence in the supply chain
Industry Focus	Healthcare
Global Focus	After China, Where?
Professional Development	Tactical vs. Strategic: Dividing your supply chain organization into tactical and strategic teams
ROI Case Studies & Best Practices	• Supply Chain Planning • Logistics • Sourcing
FEBRUARY
Features	Supply Chain Security: New technologies keep our business safe
Industry Focus	Transportation
Global Focus	Global Supplier Performance Management
Professional Development	In-House And Online Supply Chain Training Programs Gain the skills you need to take your business to the next level
ROI Case Studies & Best Practices	• E-payments • WMS
APRIL
Features	WMS Update: Best practices for successful warehouse management system deployments Reverse Logistics: Trends in services and solutions enabling reverse logistics
Industry Focus	Aerospace & Defense
Global Focus	EU Update
Professional Development	Adapting To Changing Technology Overcome technical hurdles and process requirements and gain true supply chain integration operability
ROI Case Studies & Best Practices	• Transportation Management • Financial Supply Chain Management
MAY
Features	Model Supply Chain: Modeling your competitor’s supply chain
Industry Focus	Automotive
Global Focus	CSR in the Global Supply Chain: Meeting corporate social responsibility objectives Internal Discussions- Use platforms that open the lines of real-time communication among your key supply chain players
Professional Development	Job market outlook: Where are all the supply chain jobs?
ROI Case Studies & Best Practices	• Spend Analysis • Forecasting
JULY
Features	ERP Update: How far have changes to the software model come? Product Lifecycle Management: Trends in solutions for PLM
Industry Focus	Government Sector
Global Focus	South America Update
Professional Development	Change Management: Does your team have the skills they need to grow your business into the future?
ROI Case Studies & Best Practices	• 3PL • Demand Planning • Procurement
AUGUST
Features	Risk Management: Are you budgeting for it in 2014?
Industry Focus	Fuel Costs
Global Focus	The Counterfeits Challenge: Don’t be at risk when something goes wrong
Professional Development	Developing Procurement Professionals: What does it take to drive proactive procurement for your business?
ROI Case Studies & Best Practices	• Freight & Audit payment • Payment automation
OCTOBER
Features	3PL Update: A look at the next big opportunities for 3PLs
Industry Focus	Chemicals
Global Focus	India Update
Professional Development	Supply Chain Education Update: Academia share their outlook on what supply chain really is
ROI Case Studies & Best Practices	• Inventory Management • Forecasting
NOVEMBER
Features	Contract Management: Trends in solutions for contract management
Industry Focus	Pharma
Global Focus	Emerging Markets
Professional Development	Mergers & Acquisitions Update: Are they keeping you up at night?
ROI Case Studies & Best Practices	• Procurement • Logistics

Print Ads

2013 Print Rates

Make your advertising stand out by utilizing one or more of these premium, high-impact advertising solutions:

• Belly band • Fold-out tabs • French door cover • BRC cards • Gatefold cover • Poly-bag ride-alongs • Stickers

Call for pricing: 480-413-0354

Vector art Programs

Adobe Illustrator and Macromedia Freehand 9.

Photo Imaging Programs

Adobe Photoshop. Supply all images as either CMYK or grayscale high res. (300 dpi) images. Black and white line art should be in bitmap TIFF (1200 dpi) format.

Fonts

Postscript Type 1. Avoid using TrueType fonts. LaserWriter "City" fonts (i.e. NewYork, Geneva, Chicago, etc.) cannot be used in production.

Use stylized fonts – don’t apply style attributes to basic fonts
• All fonts, images/scans, logos/artwork must be embedded in the EPS or Hi-res PDF File that is sent.
• Do not nest EPS files in other EPS files

Media – MAC Format only
Material accepted on CD, 100Mb Zip or DVD

How to Get your Files to us

CD-Rom
E-mail — Please contact your Production Services Representative for an e-mail address.File(s) must not exceed 5Mb in size.
FTP — If file(s) are larger than 5Mb they can be sent via our FTP site — http://webftp.cygnuspub.com. Detailed instructions are provided on the Web site.

Production Contact Information:

Suzette Schear, Production Services Representative
800-547-7377 ext. 6260
Suzette.Schear@cygnus.com

Please note: Cygnus Business Media will not be held responsible nor issue any make-goods for electronic ads that do not follow these guidelines.

Agency Commission

15% of gross to recognized Advertising Agencies submitting material to specifications. Commission is disallowed if payment is not submitted within 30 days of invoice date. Commission applies to space, color and position charges. No agency commission on production or handling charges.

Terms & Conditions

Production charges may be billed at a rate of $85 per hour if applicable. Interest will be charged if an invoice is not paid within 30 days. The rates are only guaranteed for the frequency herein. Changes and cancellations must be made in writing. No cancellations permitted after closing date. Contract frequencies not met may receive a short rate. Cygnus Business Media is not responsible for either the content or the opinions expressed within paid advertisements, or for any errors they may contain. Publisher reserves the right to reject any advertisement deemed unsuitable for publication. Recognized advertising agencies are allowed 15% of gross billing, provided account is paid in full within 30 days.

Publisher reserves the right to reject any advertisement deemed unsuitable for publication. Recognized advertising agencies are allowed 15% of gross billing, provided account is paid in full within 30 days.

Specifications

Print Ad Dimensions
2-Page Spread	Full Page
Full Pg Spread w/Bleed: 16" x 11"	No Bleed: 7" x 10"
Full Pg Spread No/Bleed: 15" x 10"	Full Pg Bleed: 8 1/8" x 11"
Image Area
2/3 Page	4 5/8" x 10"
1/2 Page Standard	4 5/8" x 7 3/8"
1/2 Page Horizontal	7" x 4 7/8"
1/2 Page Vertical	3 3/8" x 10"
1/3 Page Standard	4 5/8" x 4 7/8"
1/3 Page Horizontal	7" x 3 3/8"
1/3 Page Vertical	2 1/4" x 10"
1/4 Page Standard	3 3/8" x 4 7/8"
1/4 Page Horizontal	4 7/8" x 3 3/8"
1/6 Page Standard	2 1/4" x 4 7/8"
1/6 Page Horizontal	4 7/8" x 2 1/4"
All sizes are measured width by height.

Vector Art Programs