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Advertising Opportunities

Interactive Opportunities

• More likely to ask for more information
• More likely to recommend the brand of product or service
• More likely to request meeting with a sales representative

Today, every marketing program benefits from strategic inclusion of an interactive program. ROI is more important than ever, and online programs can play a major role in your media-spend accountability.

The benefits of an interactive ad campaign include:

• Reinforcing your print message
• Increasing your reach and frequency
• Providing immediate and measurable results
• Enabling on-line surveys for research and product feedback
• Directing your customers to a specific location on your website
• Increasing brand awareness
• Proven lead-generation programs

SDCExec.com is the single source solution providing a powerful, online resource that helps marketing executives connect with influential customers in the supply and demand chain industry.

Web Seminars

Please call for pricing: 480-413-0354.

* Publishers own data

Material Deadlines

Please allow 3 business days to process/load simple image and GIF animated ads and 5-7 business days to process all other types of creative. Specialized rich media ads and e-mail creative may require longer lead times, see below.

All rich media ads are tested on a matrix of browsers and platforms before posting. This process requires a MINIMUM of five business days to test rich media for performance, stability and compatibility.

Specifications

• We accept ads in GIF, JPEG, animated GIF and Flash (SWF) formats.
• Other formats must be tested and approved on a case-by-case basis.
• Leaderboard - 728x90 - 40k
• Banner (bottom of page) - 728x90 - 40k
• Skyscraper - 120x600 - 32k
• Skyscraper Wide - 160x600 - 40k
• Medium Rectangle - 300x250 - 40k
• 468x60 - 20k
• 120x60 - 10k
• 120x90 - 20k
• 120x120 - 20k

For more information on ad specifications, please click here

Digital eBooks

eBooks

• Embedded audio: Enhance the reader experience with your own audio file.
• Video ads: Bring your message to life! Use our standard player or talk to us about custom options.
• Animated ads: From enhanced PDF' s to full flash files, put your ad in action.
• Lead generation: Ads on eBooks generate immediate leads, sent directly to you in real-time.

Rates

Exclusive skyscraper (right of magazine page)- stays up continuously
$1,200 net
Interactive video ad-readers see and hear your message
$950 net each page

Regular ads
Full page $1,500 net
1/4 page $600 net
1/2 page $950 net
Add $500 for animated/flash

E-Newsletter Advertising

Sponsorship opportunities are available on SDCExec.com where an average of 65,000 page views are registered each month. AdRelevance reports that 63 percent of all online ads are created for branding purposes.

e-Newsletter sponsorships

Text ads should consist of the following:

• Headline
• Body Copy – Copy for e-newsletter advertisements must not exceed 45 words. Please also include a URL.

Rates

Material Deadlines

Please allow 3 business days to process/load simple image and GIF animated ads and 5-7 business days to process all other types of creative. Specialized rich media ads and e-mail creative may require longer lead times, see below.

All rich media ads are tested on a matrix of browsers and platforms before posting. This process requires a MINIMUM of five business days to test rich media for performance, stability and compatibility.

Specifications

• Media Accepted: GIF, JPEG
• NO Animated GIF, Flash, Rich Media
• Leaderboard - 728x90 Max File Size: 30k
• Skyscraper - 120x600 Max File Size: 30k
• Skyscraper Wide - 160x600 Max File Size: 32k
• Medium Rectangle - 300x250 Max File Size: 30k
• Banner - 468x60 Max File Size: 16k
• Button 1 - 120x60 Max File Size: 10k
• Button 2 - 120x90 Max File Size: 12k
• Box ad - 120x120 Max File Size: 12k
• Any interaction with an ad MUST be user-initiated
• Ads with a white or transparent background must include a 1 pixel-wide border
• All banners must be sized at 72dpi resolution

For more information on ad specifications, please click here

e-Mail Blasts & Custom Surveys

No spamming! E-blasts can work to secure instant purchases and help to increase traffic to your Web site with links embedded in the page.

Supply & Demand Chain Executive now offers a faster way to reach your customers and prospects with our e-Mail Blast service. These exclusive e-Mail Blasts are sent out each week to a growing number of opt-in subscribers. You can ensure your sales message was actually read while maximizing your ROI.

Customized surveys

Rates

Material Deadlines

We must have all HTML and text creative for an e-Blast at least seven business days prior to it running. This will allow four days for upload and testing, two days for client approval and one day to upload the final approved version and schedule for delivery.

If we are designing, please add three days to the above deadline.

We prefer to have all creative as soon as possible following the signing of an insertion order.

Specifications

• A pre-designed, HTML e-mail message covering your company, product(s), service(s), or any other information you want your customers to see
• We can also design your blast from a print advertisement, a PDF, or from scratch
• A subject line that meets our approval must also be provided
• Subject lines should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS
• Rich media is not accepted
• Animated GIFs are discouraged as Microsoft Outlook 2007 will not accept them
• Pre-designed blasts should be mindful of differences in e-mail client compatibility
• A blast that is a single linked image is NOT recommended, as many of today's e-mail platforms block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
• If sending a pre-designed blast, a text version must be included
• Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg)

For more information on ad specifications, please click here

Buyer's Guide

The Supply & Demand Chain Executive Buyer's Guide is an interactive listing of supply chain service and solution providers — enabling all supply chain categories and industry types — located in one, easy to-navigate place. A Premium or Featured listing ensures your listing is moved to the top of the list or highlighted, making you stand out from your competitors. Don't let your sales slip away because you haven't enhanced your listing.

Rates

Please call for pricing: 480-413-0354.

Video Network

Video Network — Do you have a product or corporate video?

Make Your Product a Star! Show your product in action to the buyers in the transporation industry on the Supply & Demand Chain Executive Video Network. The Video Network enables companies like yours to present a video of your products 24/7 to industry professionals. There's no better way to close a sale than to let your prospect see your product in action. Everyone with Internet access is able to see and listen to your company's sales, training or safety videos. It's easy to put your video up for buyers to view!

Supply & Demand Chain Executive houses a video network on its Website, on the homepage above the fold. Visitors are directed to the Video Network via regular e-Newsletters.

1. Submit your video of 5 minutes or less in length. A complete technical specification sheet is available for your convenience.
2. Receive video network reporting for every day your video plays.

A unique, effective way to market your products in action. The Supply & Demand Chain Executive Video Network allows you to leverage the power of video to highlight your competitive advantages, showcase your customers using your products and announce exciting new products or services coming to the market.

Rates

Please call for pricing: 480-413-0354.

Specifications

• Digital video preferred. Formats: AVI, MOV, WMV, MPEG, FLV
• Formats may be sent via CD, data DVD, or the Web
• Other formats may be accepted if possible (DVD, etc), but additional conversion time will be needed
• Aspect Ratio: 4:3 preferred; 16:9 acceptable
• Video Size: At least 500x375 (in 4:3) - video width can be no smaller than 500 pixels.
• Bit Rate: At least an average of 400 kbps
• Audio: At least 22050 Hz / 16bit Mono
• Along with the video, a 2 - 3 word title and 10 - 12 word description of the video should be included. A link to your website (or specific page) should also be available.

For more information on ad specifications, please click here

Web Seminars & Podcasts

Partner with Supply & Demand Chain Executive to reach literally hundreds of influential business and thought leaders with your message. Our editorial and marketing teams will work with you to determine the best way to build the appropriate content for your specific Web seminar topic and discuss how to generate audience appeal among our subscribers. Web seminar sponsorships include the following:

Customized promotional e-mails, e-newsletter promotions, streaming Power Point presentation for the event (video and product demos capabilities are also available as additional enhancements), one-year archiving of the event on our site for additional on-demand viewing, print promotional advertising and a detailed demographic interactive report of each Web seminar registrant (including their responses to polling questions and live Q&A as additional enhancements).

Web Seminars: An Effective Marketing Tool

How does a Web Seminar work?

What is included in a Web Seminar Package?

• Logos and taglines presented on promotional materials from date at the onset of the promotional campaign.
• Sponsor's name and tagline in pre-Web Seminar reminder e-mails to registrants and follow-up thank you e-mail after their participation
• Logo and tagline, linked to sponsor's home page on the landing page of the individual presentation
• Logo and link on the sign up page of the individual presentation
• Logo included in the frame of the presentation
• Sponsor will receive at least two power point slides (one before, one in middle or at end) of the presentation thanking them for sponsoring with marketing message.
• Sponsor will get verbal audio thank you at least twice during presentation
• Entire Web Seminar, including sponsor logos and links, will be archived for one year

Podcasts

Be the sponsor and special guest in your own personalized radio show on the Internet. Position your company as the industry "expert" with a 15-minute podcast. You may elect to discuss business/services/ products or industry trends and included will be a 60 second "commercial" spot will be included within the podcast.

Listeners can download the podcasts at no cost to their MP3 player or listen to them from their desktop whenever they want.

How It Works:

• 1 e-Blast only to opt-in subscribers
• 1 e-Newsletter text ad
• Company logo appearing in selected magazine promoting the podcast.
• Archived for one year on SDCExec.com.
• May also be archived on sponsor's site or sponsor can email the podcast to customers and prospects.

Rates

Please call for pricing: 480-413-0354.

Specifications

• Campaign should begin 2.5 to 3 months in advance of broadcast
• Gather information from the Client so you can start advertising the event
• Date and time of the Web Seminar
• Web Seminar title
• 50 word description
• Sponsor's logo or banner
• Sponsor's link

For more information on ad specifications, please click here

Peel Back Ads

These ads are a fun way to get the user's attention and drive your message home. An initial ad (100 X 100) resides in upper right corner of the page. When the user clicks, the ad tears down to reveal the full-page ad (back page); you can include anything on the back-page that you would put on a Web page (including additional information, dynamic data, video streaming, data collection, interactive games, and moe).

Rates

Please call for pricing: 480-413-0354.

Material Deadlines

All material (advertiser name, detailed trafficking instructions, creative files, alternate text if applicable, linking url, 3rd party tags if applicable) must be submitted at least 10 business days prior to launch.

Specifications

• Must be built along with the 15-Second Animation
• 75×75 when ad is closed (half of this is cut off due to angle)
• 500×500 when ad is open (half of this is cut off due to angle)
• Flash file type, frame rates must not exceed 15 fps
• 400k total file size(without video), 2.2 megs (with video)
• Animation looping is allowed. Unlimited looping, each loop must be 15 seconds maximum
• Video is allowed in True Streaming format. Progressive download available on click only. 30 seconds max. 2.2 megs file size
• Audio available on click or mouse-over. If on mouse-over, there must be a 1 second delay. The audio must stop when the banner is moused-off. 30 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds.

For more information on ad specifications, please click here